Remember celebrity crypto tokens? They exploded in 2024, promising fans a financial stake in their idols’ success, but most crashed spectacularly due to scams and speculation, leaving the trend for dead.
Now, rapper Iggy Azalea is trying to revive it with her $MOTHER token on Solana. Unlike earlier “pump and dump” schemes, her token is designed for actual use—powering games and sports betting on her “Motherland” platform, with over $25 million in backing.
Azalea argues that current celebrity tokens fail because they don’t reward fans financially for their loyalty. Her new project, ‘Thrust’, aims to change that, letting fans profit simply by being supporters.
While celebrity tokens are risky, Azalea’s focus on real utility could be the fresh start this niche needs, blending pop culture with crypto’s potential in a more meaningful way.